MARCH 2 2026

Branded Residences – The New ‘Permanent Luxury Vacation’ Economy
Fortloc published a sweeping feature on the global branded residence boom — framing the sector as a “permanent luxury vacation economy” driven by buyers who want the standards of five-star hospitality built permanently into their homes. The article cited Savills’ Branded Residences 2024–2025 Report, which projects nearly 1,600 developments globally by 2031, and explored how wellness-driven design, culinary programming, flexible ownership, and brand authenticity define the next generation of high-end residential real estate. ORA by Casa Tua was featured as a dedicated entry in the article’s curated portfolio of branded residences shaping luxury living, described as Miami’s Brickell neighborhood receiving Casa Tua’s first-ever residential project — a vertical community that answers the question of what it would mean if a boutique hotel were also a condo building. The piece highlighted ORA’s 76-story tower bringing Casa Tua’s signature warmth and hospitality to residents through four distinct dining venues, a private members club, and curated cultural programming, with open-plan residences, premium finishes, terraces with city views, and a building designed as a kind of vertical village for people who can afford to live alone together.
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